Our News & Views - EMG Community
Our focus on effective business communications programmes puts our clients’ success at the heart of what we do. It also fuels our own individual development and the evolution and progress of our team. We partner with clients in developing new community channels to their marketing. The following stories are focused on our own team activities.
14 Sept 2023
Continental Shift: Navigating the Industrial B2B media landscapes of China and Europe
In the dynamic world of B2B industrial sectors, effective media relations and journalist interactions play a pivotal role in shaping brand perception and industry influence. When it comes to engaging with the media, China, and Europe present some similarities but also distinct cultural, communication, and strategic differences.
10 Aug 2023
Behind the scenes - 5 steps to a professional podcast
With the right preparation, a manufacturing sector podcast can be a great addition to your content strategy. Around 464 million people globally listen to podcasts, with 40 million of these tuning in between 2022 to 2023 alone, so there’s a good chance that the audience you want to reach is ready to be engaged!
1 Aug 2023
Reporting Excellence: Combining Analytics and Insights to Empower Clients in Meeting Their KPIs
In today's digital age, marketers have access to an overwhelming amount of data and tools that can provide valuable insights into their communications and marketing efforts for clients. However, amidst this abundance of information, it's crucial not to lose sight of the importance of quantitative insights in our reporting.
13 Jul 2023
Messaging: have you nailed yours?
Don’t assume that because you are operating in a deep industrial technology sector, marketing messaging doesn’t apply to you. The power of storytelling to convince and connect with audiences should not be underestimated, and carefully constructed messaging is the backbone of any successful B2B marketing programme.
Messaging: have you nailed yours?
13 Jul 2023
30 Jun 2023
Unlocking the value of AI requires honoring human connections
Earlier this month, my EMG-colleague Adriana Arezza and I had the opportunity to deliver a keynote presentation at our client OQ’s Leadership Workshop. The main topic of the event was customer centricity and our presentation focused on the role of the media in telling customer centric stories.
6 Oct 2022
Tradeshow preparation 101
This is it, the big one, the main event. Trade show of the year, perhaps one of the central pillars in your company’s sales strategy.
Tradeshow preparation 101
6 Oct 2022
2 Nov 2021
Our founders share the hard work, passion and trials of creating a global industrial communications agency
Greg Farrett, a UK national with years of experience in the industrial sector, is an expert in translating strategic corporate, business and policy objectives into effective communications campaigns, and counsels clients at senior executive level. Willem van de Velde has many years of experience in the industrial PR sector. Willem is the content creator – skilled at turning complex communications issues into effective marketing content and activity. Hailing from ‘EMG towers’, really a garden shed located in Bergen op Zoom, Greg and Willem founded EMG in 1991.
3 Sept 2021
EMG: a potted history
In common with some of the world’s most iconic companies, including IKEA, Disney and Dyson, EMG started life in a garden shed.
EMG: a potted history
3 Sept 2021
23 Aug 2021
EMG hires new Account Executive
We are pleased to announce that Maged Ochoa Ferrazzini has joined EMG as an Account Executive. In her role, Maged will be assisting the account team with marketing communications and media relations plans for various clients. Her responsibilities involve identifying stories, developing key messages, and selecting key media and connections for EMG clients.
EMG hires new Account Executive
23 Aug 2021
12 Jul 2021
Football coming... to Rome
Many predicted Italy to win, but nobody expected that Switzerland would beat France in the Round of 16 nor that Czech Republic would kick The Netherlands out - but with 57% of the participants from The Netherlands that might not be such a big surprise.
Football coming... to Rome
12 Jul 2021
13 Jan 2021
EMG China wins 2020 Golden Flag Award
EMG China was awarded the 2020 Golden Flag Award (GFA) at the annual GFA Ceremony, held on 27 November 2020 in Beijing. The achievement marks EMG China out as a leading player in both the domestic and global communications fields.
EMG China wins 2020 Golden Flag Award
13 Jan 2021
16 Dec 2020
The Five Things We Learnt in 2020
This year has been a crazy time to be in B2B communications. In fact, it’s just been a crazy time all in all. As we all did our Christmas shopping this time last year, nothing could have prepared us for what 2020 had in store.
The Five Things We Learnt in 2020
16 Dec 2020
21 Feb 2020
Maintaining strength in times of crisis
Global reporting on the coronavirus epidemic has been front page news for over a month now, but it’s difficult to understand the reality of the situation unless you are here, on the ground. Managing a business in China amid this and ensuring that your staff are safe and well is challenging.
Maintaining strength in times of crisis
21 Feb 2020
17 Feb 2020
Why changing times present a B2B communications opportunity
Real communications skills are needed to give industrial innovation the credit it deserves. It’s all about technical knowledge, speed, and excellent storytelling. Rikke Wivel offers her insights on how to communicate around the companies driving change.
6 Feb 2020
Fresh perspectives, while maintaining a successful content-driven course
Rikke Wivel joins EMG as its new CEO, as our course at the forefront of global industrial technology marketing communications continues.
27 Dec 2019
There’s no stopping the New Year’s wishes
As 2019 draws to a close, the whole EMG team would like to wish you a happy & prosperous new year.
There’s no stopping the New Year’s wishes
27 Dec 2019
6 Feb 2019
EMG welcomes in the Year of the Pig
EMG moved our office from across the river two years ago, and we have watched the district blossom into a hub for innovators and entrepreneurs in the areas of science, artificial intelligence, technology and culture.
EMG welcomes in the Year of the Pig
6 Feb 2019
17 Jan 2019
New Content Strategy Director Joins EMG
Disruption is something not everyone looks forward to, but Michelle Ponto loves the challenge of staying ahead of change. Michelle is an Emmy-nominated journalist with over 25 years of news and media experience. And we're excited that she'll be orchestrating some disruption at EMG.
New Content Strategy Director Joins EMG
17 Jan 2019
26 Nov 2018
Visit to Green Chemistry Campus
Instead of having our usual monthly meeting, we’ve visited the Green Chemistry Campus last week: just a kilometre down the road from EMG, at the heart of the Biobased Delta.
Visit to Green Chemistry Campus
26 Nov 2018
11 Sept 2018
New website: what else is new?
Announcing a new website is something you’d do in the 00’s. Nowadays, people are used to a long list of weekly upgrades on their mobile phones, which are installed automatically and are probably not even noticed. Websites are following that trend – some sites even become apps.
New website: what else is new?
11 Sept 2018
23 Jul 2018
World Cup Football – the best ever (depending who you ask)
Some lost their interest when their favourites had to leave the tournament (and some lost interest a little while earlier: when their favourites didn’t manage to qualify), but up until a week ago there was a fierce competition within EMG's World Cup 2018 Football Contest.
3 May 2018
Integrated project management: Creating the new EMG office
When, in 2017, we evaluated our working practices, it became abundantly clear that EMG needed to adapt its working environment: more workstations, open and flexible work spaces provide easier interaction for our teams, more rooms to call clients and editors – and plenty of areas for formal and informal client and team meetings.
26 Apr 2018
New look EMG HQ
Today we mark the formal opening of the new look EMG headquarters in Bergen op Zoom. During the last 6 weeks, our team “camped out” in a temporary office next door, while builders and decorators refashioned the entire building.
New look EMG HQ
26 Apr 2018
12 Dec 2017
Encouraging Female Entrepreneurs in Africa
EMG has been donating reconditioned laptops to Give A Heart to Africa (GHTA) since 2013. This grassroots, hands-on, not-for-profit organization empowers Tanzanian women by offering free English classes and valuable business and vocational skills training.
Encouraging Female Entrepreneurs in Africa
12 Dec 2017
11 May 2017
EMG China moves West
EMG China has just completed a move to its new offices on the Puxi or west side of Shanghai, located in the new Futureland Building, in the vibrant and emerging business district of Putuo.
EMG China moves West
11 May 2017
30 Mar 2017
China & The Middle East: A Bird’s Eye View
I’ve just rounded off two back to back business trips to Shanghai and Dubai. Different regions and very different cities, but both places are clear statements of the extent and speed of change happening around us.
China & The Middle East: A Bird’s Eye View
30 Mar 2017
27 Jan 2017
Shaun Wootton Joins EMG as Senior Consultant
EMG announces that industry veteran Shaun Wootton has joined the agency as a senior consultant to bolster its global corporate communications capabilities with immediate effect.
Shaun Wootton Joins EMG as Senior Consultant
27 Jan 2017
12 Dec 2016
On the Trade Show trail
EMG’s key strength is the development of messaging and content. Using our industry knowledge, integrated communications expertise, and international reach, we have been able to help hundreds of industrial clients to tell their stories and engage with their audiences in a compelling way.
On the Trade Show trail
12 Dec 2016
1 Dec 2016
Our own story in our own voices
During the past 25 years, the EMG team has handled thousands of projects for hundreds of industrial clients around the world. We have come a long way.
Our own story in our own voices
1 Dec 2016
23 Nov 2016
EMG: 25 years of business-to-business communications for leading industrial brands
It was 25 years ago that the EMG founders started a small business with a big idea: to build an international B2B and industrial communications agency. In 1991, the idea of a company operating on a pan-European scale was still relatively new – and it was for this reason that company was called The European Marketing Group.
18 Jul 2016
And we have a winner
In such a (sports) news packed summer, it's hard to believe that the final of the European Championship Football was just over a week ago. Today we congratulated Anneke Wakkee with winning our contest.
And we have a winner
18 Jul 2016
31 May 2016
Join EMG's Euro 2016 Football Contest
Do you love football as much as we do? Or do you enjoy the opportunity to watch your favourite team beat the odds – and the others?
Join EMG's Euro 2016 Football Contest
31 May 2016
2 Dec 2015
10 years and still together: recipe for a strong client/agency relationship
Long-standing client Berry Medendorp, Senior Manager Global Outbound Marketing at Belden Inc., visited the EMG office recently to highlight the ingredients behind a successful commercial partnership.
3 Oct 2015
The EMG Family enjoying themselves
The (ever growing) EMG Family gathered in the woods near Tilburg for an exciting adventure.
The EMG Family enjoying themselves
3 Oct 2015
5 Jan 2015
Have a Photogenic 2015
From everyone at EMG: have a Photogenic 2015... (click through to access the animated version)
Have a Photogenic 2015
5 Jan 2015
20 Nov 2014
10 years of success in China, continued growth, constant change
On November 20 we hosted our annual EMG Asiacom partner and client conference. The conference brought together keynote speakers and delegates from clients, agency partners and the media to present and debate on the theme of Communicating Value in a Rapidly Changing Market.
30 Jul 2014
Anouk Luykx: proud winner of the 2014 EMG football content
While the German world champions were allowed to hold the FIFA world cup for just a few minutes, Anouk Luykx can caress her prize for quite a bit longer.
14 Jul 2014
Recovering from World Cup Mania
What began one month ago on 12 June has been a long, climactic journey, full of fun banter with friends and unpredictable outcomes, culminating on Sunday in the final match between Germany and Argentina.
Recovering from World Cup Mania
14 Jul 2014
6 May 2014
Predict the World Cup 2014 winners and losers
As with previous tournaments, EMG is organising a competition to predict who will win the World Cup Football. Join the fun and register today.
2 Apr 2014
All hands on deck for a global company launch
Archroma, the former textile, paper and emulsions businesses of Clariant, was acquired in 2013 by SK Capital.