Our News & Views - Social Media
Industrial technology may have not been the first to the social media game, but there are few doubters nowadays of the role for platforms such as LinkedIn and Twitter when it comes to an integrated marketing communication campaign. We know what it takes you get big likes and shares. From social media strategy development to content creation, we will help take your social media campaign to the next level.
14 Sept 2023
Continental Shift: Navigating the Industrial B2B media landscapes of China and Europe
In the dynamic world of B2B industrial sectors, effective media relations and journalist interactions play a pivotal role in shaping brand perception and industry influence. When it comes to engaging with the media, China, and Europe present some similarities but also distinct cultural, communication, and strategic differences.
10 Aug 2023
Behind the scenes - 5 steps to a professional podcast
With the right preparation, a manufacturing sector podcast can be a great addition to your content strategy. Around 464 million people globally listen to podcasts, with 40 million of these tuning in between 2022 to 2023 alone, so there’s a good chance that the audience you want to reach is ready to be engaged!
1 Aug 2023
Reporting Excellence: Combining Analytics and Insights to Empower Clients in Meeting Their KPIs
In today's digital age, marketers have access to an overwhelming amount of data and tools that can provide valuable insights into their communications and marketing efforts for clients. However, amidst this abundance of information, it's crucial not to lose sight of the importance of quantitative insights in our reporting.
13 Jul 2023
Messaging: have you nailed yours?
Don’t assume that because you are operating in a deep industrial technology sector, marketing messaging doesn’t apply to you. The power of storytelling to convince and connect with audiences should not be underestimated, and carefully constructed messaging is the backbone of any successful B2B marketing programme.
Messaging: have you nailed yours?
13 Jul 2023
30 Jun 2023
Unlocking the value of AI requires honoring human connections
Earlier this month, my EMG-colleague Adriana Arezza and I had the opportunity to deliver a keynote presentation at our client OQ’s Leadership Workshop. The main topic of the event was customer centricity and our presentation focused on the role of the media in telling customer centric stories.
9 Jun 2023
Effective spokesperson training: Navigating message delivery for B2B industrial players
Modern media training has evolved to meet the demands of today's digital landscape. With the rapid growth of social media and online platforms, PR professionals must adapt their strategies to effectively communicate and manage their clients' reputations, including the training of spokespersons.
19 May 2023
Pitch Perfect: Giving journalists the stories they really want
EMG’s PR professionals reveal some of our trade secrets for building strong media relationships that result in top tier coverage for clients.
10 May 2023
Social engineering: get smart, get savvy, get strategic
Many businesses we come across in the industrial manufacturing sector find it difficult to strike the right balance between the different kinds of content that result in a unique social profile that reflects an authoritative brand, engages audiences sufficiently to create loyal followings and still be a strong sales tool as well.
24 Apr 2023
Conversations on the tradeshow floor are changing and so should our approaches to communicating them
Sustainability, environmental pressures, and digitalization are drastically changing the sales and business conversations our clients are having with their customers and suppliers on the tradeshow floor. Good communicators who want to go the distance must pivot to meet the challenges and opportunities of building brands in this environment.
14 Mar 2022
EMG in 2021 – traditional PR fights back while digital continues to rise
While 2020 was defined by wholly unforeseen and unprecedented events, 2021, although still impacted by disruption and uncertainty, thankfully saw the waters calm.
14 Dec 2021
Welcome to the Metaverse
Facebook is changing its name to Meta, which is a new social media platform being developed that aims to incorporate AR and VR.
Welcome to the Metaverse
14 Dec 2021
9 Dec 2021
Linked out of China
In October 2021, Microsoft announced its decision to close its B2B social media network, LinkedIn, in China. As the dust starts to settle, we look at the implications of the shutdown for businesses looking to reach B2B audiences in China.
Linked out of China
9 Dec 2021
1 Dec 2021
Every colour tells a story. What’s yours?
Does the colour of your bedroom walls make you feel calm and relaxed? What about the colours used in hospital waiting rooms? Can the colour of a logo make you see that company as sustainable and trustworthy?
Every colour tells a story. What’s yours?
1 Dec 2021
5 Oct 2021
The Facebook, WhatsApp and Instagram outage: A wake-up call for social media specialists
The Facebook, WhatsApp and Instagram outage that occurred on 4 October was in many ways an eye-opening experience.
8 Sept 2021
How to create virtual events people are excited to attend
We’ve all been there, we’ve all experienced it before, we might even be guilty of doing it to others. Death by PowerPoint. A dull presentation can turn a virtual event into a big flop. It’s all too easy for people to leave or do something else entirely while leaving your event on mute. So how do you keep an audience that could be 1000 of kms away, interested and focused on your event and not the TV or that Facebook post?
24 Jun 2021
TikTok might be the next essential ingredient in your B2B marketing strategy.
TikTok is where users share short form videos with mostly one goal in mind – to go viral. It’s what made YouTube and Instagram so popular, but as those platforms seem to be slowing down, TikTok is only speeding up. With over 2 billion downloads, TikTok is a massively growing platform. There’s no doubt that TikTok has the possibility of giving marketers amazing reach. Yet, the real question remains: Is it good a platform for B2B marketing?
3 May 2021
Shifting dynamics – the rise of digital communications in 2020
At the back of 2019, few could have predicted how 2020 was about to unfold. The reality, of course, has been rather different. Nobody saw the pandemic coming, and even when murmurings started to surface out of China, few believed it would grip the world in the way it has.
21 Oct 2020
How the trade media landscape is evolving, with a growing role for social media
B2B may have not been the first to the social media game, but there are few doubters nowadays of the role for platforms such as LinkedIn and Twitter when it comes to an integrated communications strategy.
10 Mar 2020
Press releases and direct contact remain top editorial sources
Press releases and direct network contact remain the top sources for trade journalists, but digitalisation is impacting story selection. These are among the key conclusions from the EMG Trade Editors Survey, which reinforces how marketers should avoid a one-size-fits-all strategy.
14 Oct 2019
The Media G&T: adding new twists to a timeless classic
Press releases and trade magazine articles are what we like to call the Gin & Tonic of the PR B2B world. Even though the media landscape has changed, these classic ways to reach your customer are still important and not going away. They work best when you have a product launch, a big announcement or a unique news hook that media within your sector are looking for. This might be an industry trend report, case study, survey results or any other content piece that they haven’t seen before and will appeal to their reader.
19 Sept 2019
Strategic Social Media: A B2B Guide
We’ve been living in the age of social media for many years now. For some of us, we don’t even remember a time without it. It dominates so much of our lives. For my husband, he can’t go through the day without catching up on the news on Twitter. For me, I’m a bit of an Instagram addict. I consume photos and videos from my friends, cute animal sites and have been convinced by influencers or adverts to try out new products (because everyone needs a shampoo with their name printed on it). When I need ideas for work, I often turn to LinkedIn because I can get high quality content that’s suited to my needs.
Strategic Social Media: A B2B Guide
19 Sept 2019
28 Aug 2019
How the trade media landscape is evolving, with a growing role for social media
B2B may have not been the first to the social media game, but there are few doubters nowadays of the role for platforms such as LinkedIn and Twitter when it comes to an integrated communications strategy.
20 Aug 2019
Using your LinkedIn to build trust and credibility in a B2B world
Did you know 61 million LinkedIn users are senior level influencers and 40 million are in a decision-making position? From a B2B perspective, this means the decision-makers you are trying to reach are using LinkedIn.
13 Aug 2019
How to win at K 2019
The K Trade Fair in Düsseldorf (October 16-23, 2019) is just around the corner, with excitement having been building within the plastics and rubbers industry for months. One of the key reasons for this pre-event buzz is the show’s rarity. Only taking place tri-annually, a huge shift has happened within the space since the last event, with the notion of sustainability and a circular economy now dominating the discussion amid increased public calls for change. But communication as a tool to generate pre-, during and post-show buzz has also shifted dramatically since K 2016, with the role for social media never having been more prevalent.
How to win at K 2019
13 Aug 2019
17 May 2019
Chinaplas 2019
The downstream application industry of rubber and plastic is active in technological innovation, which drives more urgent demand for new materials, new equipment and new technology. Chinaplas, Asia’s largest and the world’s number 2 plastics and rubber trade show is expected to bring together more than 3,500 leading exhibitors from all over the world.
Chinaplas 2019
17 May 2019
16 May 2019
Quick SEO and keyword tips for B2B marketers
If done correctly, SEO is an organic way of having your B2B website or blog rise to the top of search engines without having to pay for it to be there. But before you can make your content SEO ready, you need to ask a few questions.
Quick SEO and keyword tips for B2B marketers
16 May 2019
12 Apr 2019
Navigating Asia's Public Relations Landscape
Malaysia is often positioned as the gateway to Asia. With a constitutional monarchy of some 31.6 million people, the country is a melting pot with primarily Malay, Chinese and Indian demographics. And with this unique mix come certain implications in regards to its media and public relations landscape.
Navigating Asia's Public Relations Landscape
12 Apr 2019
28 Feb 2019
WeChat challenging traditional translation and approval processes
Corporate and business content creation and localisation is founded on a long established principle of having a rigorous internal approval system in place. For our work in China, this means much of the content we work with is pre-approved by corporate in English. The content is then localised and translated, and goes through a local language approval chain.
29 Jan 2019
Mindfulness in Marketing Communications
More video, more social media, more integration, more influencer marketing are some of the big B2B marketing and communications trends for 2019. If you are like us, you’ve already come across numerous blogs all telling you the same thing: you’ve got to do more, more, more!
Mindfulness in Marketing Communications
29 Jan 2019
9 Jan 2019
4 steps to develop a strong B2B digital communication strategy
Faced with today’s ever-evolving digital B2B marketplace, where 94% of buyers research online when checking out service providers, it can be tricky to identify your optimum targets – especially when you don’t want to just reach them, but convert them. The question many of you are asking is how do I become the proactive solutions provider necessary to increase my numbers?
20 Dec 2018
10 years have flown by... thank you Clariant
Looking back over the past decade of supporting Clariant’s reputation building, we’ve seen quite some development in its approach to media relations.
10 years have flown by... thank you Clariant
20 Dec 2018
23 May 2018
Keep Calm!
You might have noticed the ‘Keep Calm and Communicate On’ logo that has appeared on our email signatures? If you click through you’ll find some great thinking from across the team that reflects on our latest customer survey.
Keep Calm!
23 May 2018
8 May 2018
WeChat, Chinaplas and all the rest...
Since I last wrote about WeChat a few years back, the platform has moved on in strides and encompasses all aspects of life and work in China today. WeChat is the norm for messaging, voice calls, sharing videos/images; it is used to hail taxis; book food, and make payments from high street stores, person to person transfers, and paying street vendors. Cash is no longer king here. I have heard rumours of street beggars handing over QR codes to receive money by WeChat. It is becoming hard to image back life without WeChat in China.
WeChat, Chinaplas and all the rest...
8 May 2018
27 Mar 2018
Keep calm and communicate on
As part of our annual voice of the customer survey, we spoke to 40 marketing and communications professionals. Digital transformation and disruption were front of everyone’s mind. Every respondent mentioned the increasingly faster pace of marketing and a lack of time.
Keep calm and communicate on
27 Mar 2018
31 Jan 2018
Building a social media presence for Trelleborg Wheel Systems
Building a social media presence organically takes both time and commitment. So, when Nicole Kipping from Trelleborg Wheel Systems wanted to promote the Industrial & Construction Tires business as part of growing the company’s overall presence, she came to EMG.
22 Sept 2017
BLUF as a reply to TL;DR
To get to the point: you better keep it short and entertaining if you want to engage people. If your first paragraph goes on about ‘world leading’ or sets the stage for a lengthy essay, then you may want to reconsider the BLUF principle: Bottom Line Up Front.
BLUF as a reply to TL;DR
22 Sept 2017
22 Aug 2017
Public Relations in the Arab World: Why it matters and how it should be done
Just two decades ago, PR (public relations) was still a nascent practice in the Middle East and was used primarily to boost events management and product promotions. A lot of advertising agencies offered PR services for free for their client upkeep. In-house PR departments were largely unheard of even in international businesses, with marketing executives taking on most of the PR chores.
7 Mar 2017
‘Native content’ programme maximizes exposure for DSM Dyneema
DSM Dyneema has a unique product for the maritime/offshore industry and wanted to leverage digital marketing techniques to reinforce and expand its brand in this key sector. So it turned to EMG for both advice and execution.
7 Apr 2016
Get on the WeChat bandwagon
Facebook, Twitter, Google and many others may be off-limits but China is still experiencing a vibrant social media phenomenon. With the world’s largest number of internet users - the majority now through mobile devices - China has long had a flourishing indigenous social media scene. Many platforms most Westerners have never heard of have already come and gone, having ridden the wave of 100s-of-millions-plus users and then fallen into demise - like RenRen, Sina Weibo and many more.
Get on the WeChat bandwagon
7 Apr 2016
18 Sept 2015
Clariant demonstrates leadership in sustainability, and uses social media
When Clariant hosted its Sustainability Dialog, a unique event held in the Clariant Innovation Center in Frankfurt, the company wanted to reach as many stakeholders as possible.
7 Sept 2015
BE SOCIAL: turn CAPS LOCK off
Which do you prefer – to type text yourself or use copy/paste? When time is scarce most editors and other social media users probably prefer to copy/paste - especially if the headline is more than a few words and typos are easily made (think smartphones and tablets).
BE SOCIAL: turn CAPS LOCK off
7 Sept 2015
16 Apr 2015
Dark Thinking about Dark Social
A few weeks ago I read an article about Dark Social. To some the buzz word for 2015 – or at least at the time of publishing.
Dark Thinking about Dark Social
16 Apr 2015
26 Jan 2015
Real news - or just puff?
If you want to promote your business online, you need a good story. Why? Because copy pushed out by companies (and PR agencies) is often produced in the mistaken belief that everyone wants to read their corporate message. At EMG we believe that good content is king – and that, when it comes to industrial communications, storytelling is a vital skill.
Real news - or just puff?
26 Jan 2015
27 Oct 2014
Are you ready for (internal) blogging?
Think about blogs as the combined digital version of the traditional printed employee magazine and the impromptu chat around the water cooler. A big benefit is the interaction with the writer and the bonus is the conversation with other readers - available immediately versus waiting to send or read 'letters to the editors' in the next magazine.
Are you ready for (internal) blogging?
27 Oct 2014